Branded
Tracking Experience
Stop sending perishable customers to generic UPS and FedEx tracking pages. Give them a tracking experience that looks like your brand, talks like your brand, and lives on your domain. Pair it with Late Shipment Alerts and brands cut WISMO tickets by around 50%.*
*Approximation based on average user experiences. Results vary by store, products, and traffic mix.
A Better Tracking Experience for
Perishable Deliveries
The carrier tracking page is generic, ugly, and full of distractions. The post-purchase window is also when your customer is most engaged with your brand. ShipFare replaces the carrier page with one that looks like yours — keeping the relationship on your turf.
Keep Customers on Your Brand
Every tracking link points back to your domain, your colors, your voice. Customers don't get bumped to a generic UPS page with ads for cardboard wholesalers. They stay where you spent good money getting them — on your store.
Reduce WISMO Tickets and Support Volume
Most "where is my order?" tickets come from anxious perishable customers refreshing the carrier page hoping for an update. Give them a clear, real-time view that shows exactly where the box is and when it'll arrive — and the tickets stop coming. Around 50% drop in WISMO volume when paired with Late Shipment Alerts.*
Build Trust for Future Orders
Customers who feel taken care of between checkout and doorstep come back. A tracking page that looks intentional — not a generic carrier dump — says you take the rest of the operation just as seriously. That impression is worth real reorder revenue.
Why a Branded Tracking Experience Matters for
DTC Food Brands
Branded Tracking
Customers stay on your domain, not on a generic UPS or FedEx page.
Transparent Perishable Tracking
Live transit updates, weather context, and ETAs for cold-chain orders — all in one view.
Reduced Delivery Anxiety
A high-AOV perishable order deserves more than a tracking number. Customers see the whole journey, not just "In Transit."
Fewer Support Inquiries
Around 50% fewer WISMO tickets when paired with Late Shipment Alerts.*
Consistent Delivery Experience
From the homepage to the doorstep, the brand stays consistent — and so does the trust.